About Boom!
The story of Boom! begins with a mural that stopped people in their tracks. In 2021, internationally acclaimed artist arrived in Salina to create a monumental work on the towering silos of the H.D. Lee Flour Mill. His photorealistic depiction of local children sparked not just admiration—but inspiration. The project, rooted in community storytelling and collaboration, ignited the imaginations of a small group of friends who saw how powerful public art could be in a place like Salina. Inspired by that transformation, the Boom! Street Art & Mural Festival was born. Conceived as a grassroots project to attract tourism, engage artists, and spark civic pride, Boom! has become a catalyst for reimagining Salina’s downtown. What began with one monumental mural has now grown into dozens, with each piece adding new energy, conversation, and character to the city’s evolving cultural identity.
At the core of BOOM!’s artistic direction is Joe Iurato, a New Jersey–based multidisciplinary urban artist whose work spans stencils, aerosol murals, and miniature installations . Joe was not only involved in the festival’s inception—contributing his own mural in Year One—but has since taken on the role of curator. Drawing on his deep network in the street art world, he handpicks each year’s lineup based on portfolio quality, stylistic resonance, and community impact . Joe also scouts and matches artists with thoughtful wall spaces, ensuring each piece tells a story that connects with Salina’s culture. His dual identity as both creator and curator makes BOOM! a distinct, artist-first event—rooted in passion and artistic vision.
From the festival’s inception, Martha Cooper, the legendary street‑art photographer, has lent her presence—and prestige—to Boom! Salina. Known for seminal documentation of early graffiti and hip‑hop cultures, Martha’s work in books like has shaped street‑art history . Since debuting at Boom! in October 2022, and returning again in subsequent years, her name alone raises the festival’s profile and draws muralists who respect her storied legacy .
More than just a photojournalist, Martha is a close friend of Joe’s and a cultural witness, using her lens to archive each artist’s creative journey. She’s hosted photography exhibits and facilitated community panels, bringing festival energy to life through images and stories . Her commitment to capturing the moment—year after year—begins to define Boom!’s visual legacy. Though often behind the camera, Martha’s perspective has been an understated but essential element in shaping how the world sees Salina’s bold transformation.
